Cookie Policy

When you visit the website colorway.com ("Website"), use our services, tools, or messaging systems, we or our authorized service providers may use cookies, web beacons, and other similar technologies to store information in order to offer you better, faster, and more secure service.

The purpose of this page is to provide additional information about the technologies used and how they are applied on the Website, in our services and tools in accordance with Regulation (EU) 2016/679 (GDPR). Below is an overview of important aspects of using these technologies, as well as the full text of our Cookie Policy.

Our cookies and similar technologies perform various functions. They are used to ensure the operation of our services and allow us to improve performance and offer additional features. We use cookies and similar technologies that remain on your device only during a browser session (session cookies) or for a longer period (persistent cookies). You can block, delete, or deactivate them if your device allows it. You can manage cookies and their settings through your device or browser parameters.

Where possible, security measures have been implemented to prevent unauthorized access to cookies and similar technologies. A unique code ensures that only we and/or our authorized service providers can access these cookies. For the processing of your personal data in connection with cookies issued directly by us, the data controller is Capital System, s.r.o. For processing operations related to cookies issued by third parties, each third party is an independent data controller.

Service providers are companies that support us in various aspects of our business, handling, for example, operational activities and website tools. Below is information about cookies used on the Website.

1. What are cookies, web beacons and similar technologies

Like most websites, we use small data files stored on your computer, tablet, mobile phone, or other mobile device (collectively referred to as "device") to record certain data each time you visit or interact with the Website. The specific names and types of cookies and technologies used may change over time. To give you a better understanding of the policy, below are some terms with their definitions:

  • Cookies: small text files (usually consisting of letters and numbers) stored in browser or device memory. They allow the site to recognize a specific device or browser. There are several types of cookies:
    • Session cookies expire after the browser session ends and allow us to link your actions during that specific session.
    • Persistent cookies remain on your device even after the browser session ends and allow remembering your preferences or actions across multiple websites.
    • First-party cookies are set by the website you are visiting.
    • Third-party cookies are set by a website different from the one you are visiting.
  • Web beacons: small images (also known as "pixel tags" or "clear GIFs") that we may include in our sites, services, applications, and messages. They usually work together with cookies to identify our users and their actions.
  • Similar technologies: technologies that store data in the browser or device using local shared objects or local storage, such as Flash cookies, HTML 5, and other software methods. These technologies work across all browsers.

2. Detailed table of cookies used

2.1. Strictly Necessary Cookies

These cookies are critical for the operation of the Website and DO NOT require your consent in accordance with GDPR Article 5(3).

Cookie Name
Description
Type
Duration
Source / Owner
Information Type
Scope
Access
laravel_session
Identifies the current user session. Required for authentication, cart state storage, and web application functionality.
Technical
2 hours
www.colorway.com
Alphanumeric
Entire site
colorway
XSRF-TOKEN
Cross-Site Request Forgery (CSRF) protection token. Ensures form submission security.
Technical
2 hours
www.colorway.com
Alphanumeric
Entire site
colorway
locale
Maintains the site language selected by the user or set by default (uk, ru, en).
Technical
1 year
www.colorway.com
Alphanumeric
Entire site
colorway
region
Maintains the region settings selected by the user (UA/EU).
Analytics
1 year
www.colorway.com
Alphanumeric
Entire site
colorway
guest_cart
Stores the cart identifier for unauthorized users.
Technical
30 days
www.colorway.com
Alphanumeric
Entire site
colorway
cookie_consent
Determines acceptance (or not) of the cookie usage policy.
Technical
1 year
www.colorway.com
Alphanumeric
Entire site
colorway

2.2. Functional Cookies

These cookies enhance the functionality of the Website. They require your consent according to GDPR.

Cookie Name
Description
Type
Duration
Source / Owner
Information Type
Scope
Access
selected_city
Stores the selected city for faster order checkout.
Functional
30 days
www.colorway.com
Alphanumeric
Entire site
colorway
display_mode
Stores the product display mode (list/grid).
Functional
Persistent
www.colorway.com
Alphanumeric
Product catalog
colorway

2.3. Analytics Cookies

These cookies help us understand how users interact with the Website. They require your consent according to GDPR.

Cookie Name
Description
Type
Duration
Source / Owner
Information Type
Scope
Access
_ga
Used to distinguish users (Google Analytics).
Tech.-Analyt.
2 years
www.colorway.com
Alphanumeric
Navigation
colorway
_gid
Used to distinguish users (Google Analytics).
Tech.-Analyt.
24 hours
www.colorway.com
Alphanumeric
Navigation
colorway
_gat
Used to throttle request rate. May be called _dc_gtm_.
Tech.-Analyt.
1 minute
www.colorway.com
Alphanumeric
Navigation
colorway

Note: Google Analytics is currently not connected to the Website. These cookies will only be set after your explicit consent and analytics connection.

2.4. Marketing Cookies

These cookies are used to display relevant advertising. They require your explicit consent according to GDPR.

Cookie Name
Description
Type
Duration
Source / Owner
Information Type
Scope
Access
_fbp
Facebook Pixel - browser identifier for conversion tracking and retargeting.
Marketing
3 months
Facebook (facebook.com)
Alphanumeric
Entire site
Facebook
fr
Facebook - used to deliver advertising and measure effectiveness.
Marketing
3 months
Facebook (facebook.com)
Alphanumeric
Entire site
Facebook
_gcl_au
Google Ads - used for conversion tracking and remarketing.
Marketing
3 months
Google (google.com)
Alphanumeric
Entire site
Google

Note: Marketing tools (Facebook Pixel, Google Ads) are currently not connected to the Website. These cookies will only be set after your explicit consent and marketing tools connection.

3. User choice and use of technologies

3.1. Managing cookies

You have full control over the use of cookies on our Website:

  • Strictly Necessary cookies — are set automatically as they are critical for the Site operation according to GDPR Article 6(1)(f) (legitimate interest). They cannot be disabled without loss of functionality.
  • Functional, Analytics and Marketing cookies — are set only after your explicit consent (GDPR Article 6(1)(a)). You can:
    • Accept or reject them through the banner on first visit;
    • Change your settings at any time through:
      • The floating button in the lower left corner of the screen;
      • The "Cookie Settings" link in the Website footer;
      • Your browser settings.

3.2. Browser management

You can always block, delete, or disable cookies if your browser or device allows it. However, in this case, you will not be able to use some features of the Site, and the system may require you to re-enter your password several times per session.

Instructions for managing cookies in popular browsers:

  • Google Chrome: Settings → Privacy and security → Cookies and other site data
  • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Microsoft Edge: Settings → Cookies and site permissions

3.3. Cookie consent (For EU users)

When you first visit the Site from the EU region, we give you the opportunity to choose which categories of cookies you want to allow. You can:

  • Accept all — allow all cookie categories;
  • Reject — allow only Strictly Necessary cookies;
  • Customize — select specific categories (Functional, Analytics, Marketing).

You can withdraw your consent or change settings at any time through the floating button or footer.

4. Use of technologies by categories

The use of cookies and similar technologies is divided into the following main categories according to GDPR:

  • Strictly Necessary: the use of cookies is necessary for the operation of sites, services, and tools. This includes technologies that prevent fraudulent activity and enhance security. Do not require consent (GDPR Article 6(1)(f)).
  • Performance/Analytics: we may use cookies to evaluate the operation of our sites, tools, and services, including analyzing how visitors use pages. Require explicit consent (GDPR Article 6(1)(a)).
  • Functionality: we use technologies to provide advanced features, such as remembering your settings to improve user experience. Require consent (GDPR Article 6(1)(a)).
  • Targeting/Advertising: with your explicit consent, we may use cookies to offer content, including advertising, relevant to your interests. Require explicit consent (GDPR Article 6(1)(a) + ePrivacy Directive).

5. Third-party providers and their cookies

5.1. Google Analytics (if connected)

Google Analytics is a web analytics service provided by Google LLC. It uses cookies to analyze how users interact with the Website.

Collected information: pages you visit, time on site, traffic source, geographic location (country/city), device type and browser.

Legal basis: Your explicit consent (GDPR Article 6(1)(a)).

Google Privacy Policy: https://policies.google.com/privacy

Opt-out of tracking: https://tools.google.com/dlpage/gaoptout

5.2. Facebook Pixel (if connected)

Facebook Pixel is a Facebook analytics tool that allows measuring advertising effectiveness and tracking conversions.

Collected information: actions on the site (product view, add to cart, purchase), IP address, device information.

Legal basis: Your explicit consent (GDPR Article 6(1)(a)).

Facebook Privacy Policy: https://www.facebook.com/privacy/explanation

5.3. Your rights regarding third-party cookies

For more information about third-party advertising cookies and how to disable them, visit:

6. User rights according to GDPR

In accordance with Regulation (EU) 2016/679 (GDPR), you have the following rights:

  • Right of access (Article 15): right to confirm the existence of your data and obtain a copy;
  • Right to rectification (Article 16): right to update and correct inaccurate data;
  • Right to erasure (Article 17): right to request deletion of your data ("right to be forgotten");
  • Right to restriction of processing (Article 18): right to restrict the processing of your data under certain conditions;
  • Right to data portability (Article 20): right to receive your data in a structured format;
  • Right to object (Article 21): right to object to processing on legitimate grounds;
  • Right to withdraw consent (Article 7(3)): right to withdraw consent to processing at any time;
  • Right to lodge a complaint (Article 77): right to contact the supervisory data protection authority.

To exercise your rights, contact us:

7. Additional information

For complete information about personal data collection and processing according to GDPR, please refer to our Privacy Policy.

8. Changes to the Cookie Policy

We reserve the right to make changes to this Cookie Policy. Users will be notified of significant changes through the Website or by email in accordance with GDPR requirements.

Last updated: 05.02.2026

Version: 2.0 (EU/GDPR)

This Policy has been developed in accordance with Regulation (EU) 2016/679 (GDPR) and the ePrivacy Directive (Directive 2002/58/EC).