ColorWay participated in WESTech Dealer Day 2016
24 March 2016
In March 17-18th in Slovakia took place WESTech Dealer Day 2016, which is held annually. The meeting was hosted by Slovak distributor of ColorWay Company WESTech, which belongs within international ELKO Group. The event was attended by approximately 100 company representatives –resellers.
ColorWay brand took part in WESTech Dealer Day 2016 as a supplier of printing consumables and trendy gadgets. Exhibition stand displayed printing with CISS, inks and ColorWay Photo Paper.
New models of ColorWay toner cartridges for laser printing were also introduced there. They are constantly growing in demand due to the best combination of high quality and reasonable price, and favorably stand out from competitors.
In addition to the exhibition program, the run of show included a series of presentations and workshops from such vendors: AMD, COLORWAY, DELL, ESET, GIGABYTE, INTEL, OKI and others. ColorWay representatives introduced the participants to the company's plans for years 2016-2017, as well as changes in the product portfolio for the EU countries and forthcoming marketing activities.
“WESTech Dealer Day 2016 is an important international event where ColorWay participates as a vendor. We appreciate interaction with purposes of understanding market needs, the demands of our resellers as they are ones of the key factors in a successful partnership, "- noted Oleg Kristyuk, the director of marketing and business development of ColorWay.